Research & Innovation
Research driving excellence at HEC Rabat. Since 2017, CReSC brings together around twenty faculty researchers committed to producing rigorous knowledge with high impact.
Research, a pillar of excellence at HEC Rabat
HEC Rabat places scientific research at the heart of its academic mission. Founded in 2017, the Centre for Research in Management Sciences and Economics (CReSC Laboratory) brings together all of the school's research activities. It currently unites around twenty permanent faculty researchers engaged in an ambitious intellectual endeavour. Under the leadership of Professor Hanane EL AMRAOUI, CReSC is dedicated to producing cutting-edge knowledge while addressing the concrete needs of its stakeholders.
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"Research is the invisible engine that drives pedagogical excellence. At CReSC, every scientific project is a contribution to the intelligence of African and Moroccan organizations."
Pr. Hanane EL AMRAOUI — Director of CReSC, HEC RabatCReSC faculty researchers
A multidisciplinary team of 20 permanent and associated researchers, committed to producing rigorous knowledge with high scientific and societal impact.
Faculty researcher specializing in organizational governance, strategic innovation and CSR. Under her leadership, CReSC has expanded its research areas towards managerial AI and digital transformation, while anchoring its work in African and Moroccan realities.
CReSC research areas
Our work is organized around six main thematic areas, defined from the school's scientific priorities and the socio-economic challenges of the country.
Our academic contributions
Since 2017, HEC Rabat researchers have produced a steady stream of scientific contributions covering management, finance, AI and services, with a strong focus on Morocco and Africa.
CReSC researchers' work is disseminated through indexed journals, SSRN and open access. For any request, contact recherche@hec.ac.ma.
Some flagship themes
How artificial intelligence is transforming decision-making and performance in small and medium-sized enterprises in Morocco.
Analysis of financial inclusion mechanisms driven by financial technologies across the African continent.
Predictive models and IoT integration to anticipate disruptions and sustainably optimize the supply chain.
Our research agreements
HEC Rabat is actively engaged in developing research partnerships with Moroccan and African academic institutions. These formalized collaborations form the foundation of open research with collective impact.
Convention de coopération scientifique portant sur la co-encadrement de thèses, l'organisation de colloques conjoints et la publication de travaux communs dans les domaines du marketing, de la logistique et de la finance.
Partenariat de recherche axé sur l'audit augmenté, la logistique intelligente et la stratégie des organisations, incluant des projets de recherche conjoints et l'échange de chercheurs.
Would you like to explore a research collaboration with HEC Rabat?
Contact usScientific life at HEC Rabat
International conferences, awards, signed agreements and researcher profiles: follow the latest news from CReSC and research at HEC Rabat.
Colloque IA & Performance
HEC Rabat a organisé la 1ère édition du Colloque International sur l’Intelligence Artificielle et la Performance des Organisations, réunissant chercheurs et professionnels.
Convention FPSB
Signature d’une convention de coopération scientifique avec la Faculté Polydisciplinaire de Sidi Bennour (Université Chouaïb Doukkali).
Pr. EL NAGGARE récompensée
Le Professeur Amira EL NAGGARE a été distinguée pour ses travaux de recherche en marketing territorial et valorisation des territoires.
Conférence PPP Maroc 2030
Participation d’HEC Rabat à la conférence nationale sur les Partenariats Public-Privé et les enjeux du nouveau modèle de développement.
2ème édition du Colloque International — Management responsable et leadership à impact social
HEC Rabat
Let's collaborate
Would you like to collaborate with our research team, propose a partnership or learn more about our work?
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