--- title: "Research & Innovation — CReSC | HEC Rabat" description: "Research driving excellence at HEC Rabat. Since 2017, CReSC brings together around twenty faculty researchers committed to producing rigorous knowledge with high impact." url: https://hec.ac.ma/en/recherche-innovation/ language: en --- # Research & _Innovation_ Research driving excellence at HEC Rabat. Since 2017, CReSC brings together around twenty faculty researchers committed to producing rigorous knowledge with high impact. Discover CReSCOur research areas Team Research areas Publications Partnerships News 20 Faculty Researchers 13 Research Areas 60+ Indexed Publications 3 International Conferences 25 Research Agreements signed OverviewTeamResearch areasPublicationsPartnershipsNews The Research Centre ## Research, a pillar of excellence at HEC Rabat HEC Rabat places scientific research at the heart of its academic mission. Founded in 2017, the **Centre for Research in Management Sciences and Economics (CReSC Laboratory)** brings together all of the school's research activities. It currently unites around twenty permanent faculty researchers engaged in an ambitious intellectual endeavour. Under the leadership of Professor **Hanane EL AMRAOUI**, CReSC is dedicated to producing cutting-edge knowledge while addressing the concrete needs of its stakeholders. 01 Local roots, global reach Our work is grounded in the realities of Morocco and Africa while meeting the most demanding international academic standards. 02 Research in service of teaching By integrating research findings into courses, case studies and academic projects, CReSC ensures training built on current and contextualized knowledge. 03 Dual ambition: impact & excellence Producing rigorous knowledge with high impact, contributing to the development of African organizations and to major contemporary transformations. 2017 Year founded 20 Permanent researchers 13 Research areas 60+ Indexed publications 25 Agreements signed "Research is the invisible engine that drives pedagogical excellence. At CReSC, every scientific project is a contribution to the intelligence of African and Moroccan organizations." Pr. Hanane EL AMRAOUI — Director of CReSC, HEC Rabat Our team ## CReSC faculty researchers A multidisciplinary team of 20 permanent and associated researchers, committed to producing rigorous knowledge with high scientific and societal impact. ![Pr. Hanane EL AMRAOUI](https://hec.ac.ma/assets/photos/hanane-amraoui.jpg) CReSC Direction Pr. Hanane EL AMRAOUI Directrice du CReSC · Professeure de Management Stratégique Faculty researcher specializing in organizational governance, strategic innovation and CSR. Under her leadership, CReSC has expanded its research areas towards managerial AI and digital transformation, while anchoring its work in African and Moroccan realities. STRATERACHIAAUDIA Permanent faculty researchers View profile ![Soukaina BOUAMAMA](https://hec.ac.ma/assets/photos/soukaina-bouamama.jpg) Professeure permanente Soukaina BOUAMAMA ERACHIA View profile ![Maria CHERKAOUI](https://hec.ac.ma/assets/photos/maria-cherkaoui.jpg) Professeure permanente Maria CHERKAOUI Tous axes View profile ![Zakaria CHRIET](https://hec.ac.ma/assets/photos/zakaria-chriet.jpg) Professeur permanent Zakaria CHRIET AUDIAIACX View profile 👤 Professeure permanente Fatima Zahra DOGHMI IACX View profile ![Zoubida EL BOUSSERGHINI](https://hec.ac.ma/assets/photos/zoubida-el-bousserghini.jpg) Professeure permanente Zoubida EL BOUSSERGHINI STRATLOGIA View profile ![Ihssane EL FAKID](https://hec.ac.ma/assets/photos/ihssane-el-fakid.jpg) Professeur permanent Ihssane EL FAKID LOGIA View profile ![Ouissale EL GHARBAOUI](https://hec.ac.ma/assets/photos/ouissale-el-gharbaoui.png) Professeure permanente Ouissale EL GHARBAOUI IACX View profile ![Hamza KATFI](https://hec.ac.ma/assets/photos/hamza-katfi.jpg) Professeur permanent Hamza KATFI ERACHIAMKTIA View profile 👤 Professeure permanente Sihame LAASSAS GRISKFINIA View profile ![Meriem RAFIK](https://hec.ac.ma/assets/photos/meriem-rafik.jpg) Professeure permanente Meriem RAFIK MKTIA View profile ![Zineb RAHIM](https://hec.ac.ma/assets/photos/zineb-rahim.png) Professeure permanente Zineb RAHIM IACXSTRAT View profile ![Jihane TAYAZIME](https://hec.ac.ma/assets/photos/jihane-tayazime.jpg) Professeure permanente Jihane TAYAZIME FINIAAUDIA View profile ![Houda ZOUIRCHI](https://hec.ac.ma/assets/photos/houda-zouirchi.jpg) Professeure permanente Houda ZOUIRCHI FINIAGRISK Associate professors & CReSC members View profile ![Amira EL NAGGARE](https://hec.ac.ma/assets/photos/amira-el-naggare.jpg) Professeure associée Amira EL NAGGARE Marketing territorial, valorisation des territoires. FINIAGRISK View profile ![Camal GALLOUJ](https://hec.ac.ma/assets/photos/camal-gallouj.jpg) Professeur associé Camal GALLOUJ Économie des services, retail, management de l’innovation. LOGIASTRAT View profile 👤 Professeur associé Anouar RIAD SOLH Intelligence artificielle, sciences informatiques. FINIAGRISK Visiting researcher View profile 👤 Chercheur invité Adnane EL BOUKHARI Communication organisationnelle, médias digitaux. IACX Research areas ## CReSC research areas Our work is organized around six main thematic areas, defined from the school's scientific priorities and the socio-economic challenges of the country. Area 1 · INNOV Économie industrielle, entrepreneuriat et innovation Innovation dans les services, transformation industrielle et création d’entreprises innovantes. Area 2 · ORGAMARK Organisation, marketing et gestion des services Management interne des services : innovation organisationnelle, qualité, marketing et optimisation. Area 3 · EMPLOI Systèmes d’emploi et GRH dans les services Organisation du travail, compétences et formation dans le secteur tertiaire. Area 4 · RETAIL Commerce et distribution au Maroc et pays émergents Grande distribution, commerce de détail et modernisation des circuits commerciaux. Area 5 · RELIG Religion, services et innovation sociale Interactions entre faits religieux, services et innovation ; influence de la religiosité sur les comportements de consommation. Area 6 · SENIOR Vieillissement et économie des services Impact démographique, besoins spécifiques des seniors et adaptation des offres de services. Scientific Publications ## Our academic contributions Since 2017, HEC Rabat researchers have produced a steady stream of scientific contributions covering management, finance, AI and services, with a strong focus on Morocco and Africa. Directory under construction The comprehensive list of publications — articles, books, chapters and conference papers — is being made available online. Contact us to obtain the full overview right now. [Contact the Research Centre](mailto:recherche@hec.ac.ma) Access to publications CReSC researchers' work is disseminated through indexed journals, SSRN and open access. For any request, contact [recherche@hec.ac.ma](mailto:recherche@hec.ac.ma). ### Some flagship themes AI & Management AI in service of Moroccan SMEs How artificial intelligence is transforming decision-making and performance in small and medium-sized enterprises in Morocco. Financial inclusion FinTech and financial inclusion in Africa Analysis of financial inclusion mechanisms driven by financial technologies across the African continent. Logistics 4.0 Supply chain resilience Predictive models and IoT integration to anticipate disruptions and sustainably optimize the supply chain. Partnerships & Cooperation ## Our research agreements HEC Rabat is actively engaged in developing research partnerships with Moroccan and African academic institutions. These formalized collaborations form the foundation of open research with collective impact. Faculté Polydisciplinaire de Sidi Bennour (FPSB) Université Chouaïb Doukkali — El Jadida Convention de coopération scientifique portant sur la co-encadrement de thèses, l'organisation de colloques conjoints et la publication de travaux communs dans les domaines du marketing, de la logistique et de la finance. MKTIALOGIAFINIA École Supérieure de Technologie de Sidi Bennour (ESTSB) Université Chouaïb Doukkali Partenariat de recherche axé sur l'audit augmenté, la logistique intelligente et la stratégie des organisations, incluant des projets de recherche conjoints et l'échange de chercheurs. AUDIALOGIASTRAT Would you like to explore a research collaboration with HEC Rabat? [Contact us](mailto:recherche@hec.ac.ma) Research News ## Scientific life at HEC Rabat International conferences, awards, signed agreements and researcher profiles: follow the latest news from CReSC and research at HEC Rabat. Retour sur événementJuillet 2024 #### Colloque IA & Performance HEC Rabat a organisé la 1ère édition du Colloque International sur l’Intelligence Artificielle et la Performance des Organisations, réunissant chercheurs et professionnels. Convention signéeDécembre 2025 #### Convention FPSB Signature d’une convention de coopération scientifique avec la Faculté Polydisciplinaire de Sidi Bennour (Université Chouaïb Doukkali). Portrait chercheur2025 #### Pr. EL NAGGARE récompensée Le Professeur Amira EL NAGGARE a été distinguée pour ses travaux de recherche en marketing territorial et valorisation des territoires. Retour sur événementJuin 2025 #### Conférence PPP Maroc 2030 Participation d’HEC Rabat à la conférence nationale sur les Partenariats Public-Privé et les enjeux du nouveau modèle de développement. 25 Juin 2026 Upcoming #### 2ème édition du Colloque International — Management responsable et leadership à impact social HEC Rabat ## Let's collaborate Would you like to collaborate with our research team, propose a partnership or learn more about our work? [Contact Us](mailto:recherche@hec.ac.ma) --- _HTML version: https://hec.ac.ma/en/recherche-innovation/ · Site index for agents: https://hec.ac.ma/llms.txt · Sitemap: https://hec.ac.ma/sitemap-index.xml_